September 2025 Insights Newsletter

September 11, 2025

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Mark your Calendar

  • September 1 - Labor Day - Federal Holiday/Markets closed
  • September 5 - International Day of Charity
  • September 11 - Patriot Day
  • September 22 - Fall Begins
  • September 29 - National Coffee Day
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Charity of the Month

Verus Financial is excited to shine a charity spotlight on Ronald McDonald House Houston volunteer opportunities.

   

🎭 Boo Ball – A Night of Costumes & Compassion

Join Ronald McDonald House Charities Greater Houston for their annual Boo Ball on Friday, October 17, 2025, at the Hilton Americas–Houston. This glamorous costume gala blends fun and fundraising to support families of seriously ill children receiving treatment at the Texas Medical Center.

Enjoy a red carpet arrival, dinner, cocktails, dancing, auctions, and themed entertainment—all while making a real impact. Last year’s event raised over $1 million to help provide a home-away-from-home for families in need.

Tickets start at $500; tables available from $5,000.
More details at rmhchouston.org.

Learn More!

   

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What Your Parents Want You To Know About Money In College

College is a time of immense freedom and new experiences, but with that freedom comes a new level of financial responsibility. It's the first time many of us are truly on our own, making our own decisions about spending, saving, and earning. And while your parents might not be on campus with you, their advice on money is probably some of the most valuable you'll ever get. Here are a few things they want you to keep in mind:
1. Embrace Frugality, Find Fun
Whether your parents are financial wizards or learning right along with you, college is your chance to take charge of your money. Even if you're lucky enough to have them footing the bill, don't squander this opportunity. Learn to be frugal and find ways to have a great time without spending a lot of money. The most memorable moments often aren't tied to expensive concerts or trips, but to late-night talks in the dorm or cheap pizza with friends. Frugality isn't about deprivation; it's about creativity and making the most of what you have.
2. Work All the Jobs to Find Your Calling
Whether it's a part-time gig at the campus library, a summer job waiting tables, or an internship in your field, work every job you can. Not just to earn money, but to figure out what you enjoy and what you don't. You'll also want to find ways to grow and make money on your own, whether it's through freelancing, a side hustle, or exploring different earning opportunities. Each job is a chance to learn new skills, meet new people, and discover what you'll love—or hate—in a future career. This process of elimination is key to finding the right path for you.
3. "Once-in-a-Lifetime" is a Gimmick
Don't let the fear of missing out (FOMO) trick you into taking on debt. Your parents have been around long enough to know that the opportunities you think you'll never have again will come around in a different form. A spring break trip to an expensive resort can be a fun memory, but taking out a student loan or racking up credit card debt for it is simply not worth it. The interest payments can last for years, shackling you to a financial burden long after the memory has faded. The best opportunities will always be there, and you'll be in a much better position to take them on when you're not burdened by debt.
4. Keep Your Savings Liquid
Your parents probably remember a time when money was saved in a simple savings account. Now, they'll tell you to look at a money market or a brokerage account. These accounts can offer better returns while still keeping your money easily accessible for an emergency or a sudden opportunity. The key here is not to lock up your savings in tax-advantaged accounts or things like CDs that have penalties and commitments in terms of time. The goal is to have your money work for you, even in small ways, so it's there when you need it.
5. Take the Job You Want, Not the Job That Pays the Most
This is probably the most important piece of advice your parents will give you. It's a cliché for a reason: A career you love is worth more than a paycheck you don't. They want you to take a job that will advance your skills toward what you truly aspire to do. They know that if you follow your passion, the money will follow. The extra $5,000 a year from a job you hate is a small price to pay for a lifetime of happiness and fulfillment.

   

Pickle Cheeseburger Bites

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Prep Time: 20 minutes

Total Time: 20 minutes

Serving: 4-6 servings

Ingredients

  • 1 lb. ground beef
  • 1/2 tsp. salt
  • 2 Tbsp. ketchup
  • 2 Tbsp. mayonnaise
  • 1 Tbsp. olive oil
  • 4 slices American cheese
  • 28 dill pickle chips
  • 14 slices plum tomatoes
  • 14 small lettuce leaves

Directions

  1. Shape the ground beef into 1½-inch patties (about 14) and sprinkle with the salt.
  2. In a small bowl, combine the ketchup and mayonnaise.
  3. Heat the olive oil in a large cast-iron skillet over medium heat. Working in batches, cook the patties 2 minutes per side, topping each with a small slice of American cheese after flipping.
  4. Thread the patties onto skewers with the dill pickle chips, sliced plum tomato and lettuce. Serve with the ketchup-mayonnaise mixture.

More information and food substitutions, visit Pioneer Woman

   

Top 8 U.S. Fall Travel Picks for 2025

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  1. New England (Maine, Vermont, New Hampshire)
    Few places capture the magic of fall like New England. Brilliant foliage blankets rolling hills, charming villages invite you to linger, and scenic drives like the Kancamagus Highway provide postcard-worthy views at every turn.
  2. Blue Ridge Parkway, VA & NC
    Known as “America’s Favorite Drive,” this 469-mile route offers unmatched mountain scenery. In autumn, the Smoky Mountains burst into shades of red, gold, and orange, making it a dream for photographers and road trip lovers.
  3. Hudson Valley, NY
    Just a short drive from New York City, the Hudson Valley combines vibrant fall colors with history, art, and farm-to-table dining. Explore charming river towns, hike scenic trails, and enjoy apple orchards in peak season.
  4. Acadia National Park, ME
    Where the mountains meet the sea, Acadia offers a unique fall experience. Enjoy crisp ocean breezes, colorful foliage reflected in still lakes, and rugged coastal hiking trails for every skill level.
  5. Yosemite National Park, CA
    Autumn in Yosemite means fewer crowds, cooler temperatures, and breathtaking scenery—from granite cliffs like El Capitan to peaceful groves of giant sequoias framed by golden leaves.
  6. Zion National Park, UT
    The contrast of fiery red canyon walls against pockets of yellow cottonwood trees creates a stunning fall palette. Iconic hikes like The Narrows and Angels Landing are even more enjoyable in cooler weather.
  7. Asheville, NC
    Nestled in the Blue Ridge Mountains, Asheville blends vibrant culture with natural beauty. The city offers an eclectic arts scene, award-winning breweries, and easy access to scenic drives and hiking trails lined with colorful foliage.
  8. Sedona, AZ
    Known for its dramatic red rock formations, Sedona glows even more in the soft light of fall. Warm days and cool nights make it ideal for hiking, while the surrounding landscapes offer a peaceful, almost spiritual escape.

   

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🎧 Catch Up on the OnlyFinance Podcast
Missed an episode? Now’s the perfect time to tune in and get up to speed on all our latest conversations, insights, and tips.

📲 Listen anytime —

https://www.onlyfinancepodcast.com/

   

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Verus Financial is an SEC registered investment adviser. Information presented is for educational purposes only intended for a general audience.  The information does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and are not guaranteed.  Verus has reasonable belief that this marketing does not include any false or material misleading statements or omissions of facts regarding services, investment, or client experience. Verus has reasonable belief that the content as a whole will not cause an untrue or misleading implication regarding the adviser’s services, investments, or client experiences. Verus has presented information in a fair and balanced manner. Past performance of information presented should  not be relied upon without knowledge of certain circumstances of market events, nature and timing of the investments and relevant constraints of the investment. We may discuss and display charts, graphs, formulas and/or stock picks which are not intended to be used by themselves to determine which securities to buy or sell, or when to buy or sell them. Such charts and graphs offer limited information and should not be used on their own to make investment decisions. Consultation with a licensed financial professional is strongly suggested. Verus does not give tax, legal or accounting advice, consult a professional tax or legal representative if needed.  The opinions expressed herein are those of the firm and are subject to change without notice. The opinions referenced are as of the date of publication and are subject to change due to changes in the market or economic conditions and may not necessarily come to pass. Any opinions, projections, or forward-looking statements expressed herein are solely those of the author, may differ from the views or opinions expressed by other areas of the firm, and are only for general informational purposes as of the date indicated. Adviser believes that the content provided by third parties and/or linked content is reasonably reliable and does not contain untrue statements of material fact, or misleading information.  This content may be dated.

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November 2025 Insights Newsletter

We're highlighting the Empower Walk & 5K Run, fueled by Autism Speaks—a signature event dedicated to improving the lives of individuals with autism.This event has evolved to include both a community walk and an exciting 5K run, but its mission remains the same: to create a more inclusive world. Every dollar raised provides vital support and drives innovative solutions.

October 2025 Insights Newsletter

Each October, organizations across the United States observe National Cybersecurity Awareness Month (NCSAM), a campaign led by the Cybersecurity & Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance (NCA). Since its launch in 2004, NCSAM has worked to highlight how everyone — individuals, businesses, and governments — has a role to play in keeping the digital world safe.

September 2025 Insights Newsletter

Verus Financial is excited to shine a charity spotlight on Ronald McDonald House Houston volunteer opportunities.

August 2025 Insights Newsletter

Verus Financial is excited to shine a charity spotlight on Avondale House during the month of August with a Save the Date for their Bingo Bash.

July 2025 Insights Newsletter

This month of July, Verus Financial Group is proud to support Autism Speaks, a leading organization dedicated to promoting understanding and acceptance of autism.

June 2025 Newsletter

June Insights - Ready for Summer!

May 2025 Newsletter

May 2025 Insights

April 2025 Newsletter

April 2025 Insights.

March 2025 Newsletter

March 2025 Newsletter

February 2025 Newsletter

February 2025 Newsletter

January 2025 Newsletter

January 2025's Newsletter

2023 Webinar Line Up

We at Verus are still continuing to host educational and interactive webinars throughout the year so you can learn from the comfort of your home! Click to see the webinar links!

Strength in Houses

The extended strength of the US housing market prompted households to withdraw $82 billion of home equity in Q1, the largest amount in 15 years. Going forward, refinancing will likely be subdued as the average mortgage borrower has already locked in an interest rate over 200 bps below current rates. We believe that record-high levels of untapped home equity may add to the sizable savings buffer that households hold.‍

Your 2022 Half-Year Planning Checklist

As 2022 draws to a half, it’s time to begin organizing your finances for the second half of the year. To help you get started, we’ve compiled together a list of key planning topics to consider. Your Verus Financial Advisor can help you rebalance, review and reset your course, if necessary, for this year and beyond.

Where are we now in the market?

The market appears to be caught in a traditional growth scare if there is anything that is scaring the markets right now it's not just happening in US it's happening broadly as well. The roller coaster continues so we're seeing yields higher, and stocks lower and why that is happening we're actually going through a period of transition where the stimulus you know the sugar rush from stimulus is wearing off.

Estate Planning 101

A good estate plan helps ensure the right people will receive the right property at the right time. When you die, your assets are subject to a number of expenses that can significantly reduce the size of your estate left to your heirs. Proper estate planning can minimize these expenses and determine how the costs that remain will be paid.

Using Taxes to Your Advantage

Tax planning is the analysis of a financial situation or plan from a tax perspective. It is the reduction of tax liability by the way of exemptions, deductions, and benefits. The purpose is to ensure tax efficiency. Tax planning includes making financial and business decisions to minimize the incidence of tax.

Protecting Your Greatest Asset

To put it in simple terms, disability insurance is insurance for your income. It allows you to protect your most valuable asset, your income, in the event you become too hurt or sick to work. There are two options: Short-term and long-term. Analyze your existing coverage to find the plan that best fits your lifestyle! It can be more affordable than you think and the benefit can be used for different things such as medical expenses, household expenses, or help with household tasks. Most people protect their home, car, phone, and identity so why not protect your income.

Protect Your Loved Ones With Life Insurance

If you were to die unexpectedly, would your spouse have enough money to cover funeral expenses and daily living expenses? Would there be enough money to pay for everything your family relies on you for, if you were suddenly not around? Would your family have to move and change their lifestyle if you were to die prematurely? If your spouse were to outlive you by 10 or 20 years or more, would they be able to make ends meet? Life insurance pays cash to your loved ones after you die, allowing them to remain financially secure.

College is Right Around the Corner

Why Start Planning Now? A child that is born now will face tuition costs that are three to four times higher than what they are now. It is never too early to start planning for your child's future. There are many ways to save for college. Some you might have heard before, some you might not have. This article easily sums up different college saving plans that you can potentially think about using.

The Basics of Investments

What is Investing? Investing is the act of committing money or capital to an endeavor with the expectation of obtaining an additional income or profit. Making your money work for you maximizes your earning potential whether or not you receive a raise, decide to work overtime, or look for a higher-paying job. There are many ways you can invest which include putting money into stocks, bonds, mutual, real estate, or starting your own business. It does not matter which method you choose for investing your money, the goal is always to put your money to work so it earns you an additional income.

Why You Should Keep Investing Even When Markets Are Down

As investors during a decline in the market, it is difficult to remember why we decided to take the risk of investing. In its best days and its worst days, the stock market draws the most attention, but there is one surefire way to keep trading worth your time: Stick it out for the good and the bad. If you plan for the long-term, don't panic. Instead, here are 3 reasons to keep investing, even in the worst of times.

What does Fed rate hike mean for the market?

The big news today is that Chairman Jerome Powell and the Federal Reserves announcing a 25 basis point hike in interest rates. Let's see how this could potentially affect the market. If we take a look back at historical data, the S&P 500 has averaged a 3.7% growth, 12-months following the first rate hike of each cycle from 1971 to 2004. 24 months after the first hike, it has seen an average of 16.3% growth and averaged 31.0% after 36 months.

August Market Summary

GLOBAL EQUITIES: Q2 earnings data kept Delta variant concerns at bay, initially reversing the S&P 500’s mid-week decline. However, despite US Q2 GDP posting above its pre-pandemic peak, it came in lower-than expected, leading the S&P 500 to end the week lower by -0.35%. Meanwhile, Chinese stocks saw significant volatility as investors grappled with Beijing’s tighter financial regulations. The MSCI China Index ended the week lower at -6.06%. In the UK, a drag in the mining sector and variant concerns left the FTSE 100 up only 0.10%.

Mega Roth IRA: What It Is And How It Can Work For You!

Roth IRAs have been a popular topic as of late. For a long time, it was an unspoken secret used by retirement planners. However, the IRS released guidance that specifically addressed both backdoors Roth IRA conversions, and the so-called Mega Roth IRA. As a result, it has gained even more traction and interest.

Where Will Your Equity Profile Be in a Year?

The market is disengaged from financial fundamentals and all reality. Remember December 2018when the market fell 20% (over three months) over a “potential” China trade war? And remember the big rally in 2019 – and you’re saying to yourself “If only I had bought back then!” Surprise! You're getting a second chance!

What can we do for you with our houston-based Financial services?

Explore the various services we employ to see how we can improve your money.

plan

Your plan is more than just money; it’s personalized for you. We are side-by-side with you every step of this process to guide and help you create a custom financial plan based on your specific goals.

Retire

Imagine a retirement plan tailored for you. Everyone has a different money situation. That’s why you deserve realistic and personalized retirement plan to support your future.

Invest

For what matters most in your future. Saving for your goals and redirect your money away from companies with harmful products, policies, and practices.

protect

You are the most important resource to the people who depend on you. Our plans  designed to help you protect your loved ones whether it’s a child, an aging parent, or even a business partner and find clarity in next steps

Business coaching

Businesses deserve the guidance of a professional who understands not only its needs, but also how the business can affect a person's personal financial situation and life goals.

Coaching

You are your most important resource. Our executive coaching is designed to help you reinvent your career, create balance at work, and find clarity in next steps.