October 2025 Insights Newsletter

November 11, 2025

October 2025 Insights Newsletter

Mark your Calendar

  • October 1 - National Pumpkin Spice Day
  • October 12 - National Savings Day
  • October 13 - Columbus Day (Federal Holiday, market is open)
  • October 28 - National First Responder Day
  • October 31 - Halloween
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National Cybersecurity Awareness Month

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Each October, organizations across the United States observe National Cybersecurity Awareness Month (NCSAM), a campaign led by the Cybersecurity & Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance (NCA). Since its launch in 2004, NCSAM has worked to highlight how everyone — individuals, businesses, and governments — has a role to play in keeping the digital world safe.

This year’s theme is “Building a Cyber Strong America,” focusing especially on strengthening the security of our critical infrastructure and operations of small and medium businesses, along with state, local, tribal, and territorial governments.

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Why It’s Important

  • Cyber threats keep evolving — Phishing, ransomware, and social engineering continue to be major risks. What worked a few years ago might not be enough now.
  • Small and mid-sized businesses are especially at risk, often lacking full in-house cybersecurity teams or robust protection measures.
  • Preventive actions are simple yet effective — using strong passwords, enabling two-factor authentication, keeping software updated, and being able to spot scams can drastically reduce risk.
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What You Can Do This Month (and Beyond)

Here are practical tips to boost your cybersecurity posture:

  1. Use strong, unique passwords — Consider using a password manager to keep track of them securely.
  2. Turn on multi-factor authentication (MFA) wherever possible — this adds an extra verification step beyond just your password.
  3. Recognize and report phishing & suspicious messages — verify unexpected emails, don’t click dubious links, and always double-check attachments.
  4. Keep software & devices updated — updates often include security patches for vulnerabilities.
  5. Back up your important data — use cloud backup or an external drive so you’re prepared if you lose files or are hit with ransomware.
  6. Secure your home network — change default router passwords, use strong encryption (e.g. WPA2/WPA3), and limit which devices are connected.
  7. Educate your friends, family, or colleagues — share tips, share resources, and encourage conversations about safe online practices.
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Takeaway

Cybersecurity isn’t just for tech experts — it affects all of us. This October, use the momentum of National Cybersecurity Awareness Month to build safer habits, update weak spots, and help create a more secure online environment for yourself and those around you. Every small action adds up.

Learn More about Cyber Security

   

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How to Start Planning Your Holiday Trip

  1. Set Your Budget Early – Factor in flights, lodging, food, activities, and gifts.
  2. Book Flights & Hotels ASAP – Prices climb quickly around the holidays; locking in early saves money.
  3. Plan Your Itinerary – Research special events, parades, and attractions ahead of time.
  4. Pack Smart – Don’t forget layers, holiday outfits, and travel essentials (chargers, meds, travel docs).
  5. Reserve Event Tickets – Popular shows, light tours, and holiday attractions often sell out fast.
  6. Check Local Tourism Sites – They post updated schedules for holiday festivities.
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5 Best U.S. Destinations for Christmas Magic

  1. New York City, NY See the Rockefeller Center tree, skate at Bryant Park, and explore the holiday window displays. Tourism site: nycgo.com
  2. Leavenworth, WA A Bavarian-style village that turns into a storybook winter wonderland with lights, caroling, and markets. Tourism site: leavenworth.org
  3. Asheville, NC Famous for the Biltmore Estate’s over-the-top Christmas decorations, holiday markets, and mountain charm. Tourism site: exploreasheville.com
  4. San Antonio, TX The River Walk glows with thousands of lights, plus boat parades, festivals, and warm-weather festivities. Tourism site: visitsanantonio.com
  5. Chicago, IL Home to the Christkindlmarket, ice skating at Millennium Park, and spectacular holiday lights at Lincoln Park Zoo. Tourism site: choosechicago.com  
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Tip: Whether you’re chasing snowy wonderlands or twinkling lights by the river, planning early ensures you’ll have the best holiday season experience.

   

Family-Friendly Halloween Events in Houston

  • Zoo Boo at the Houston Zoo — Costumes encouraged, trick-or-treat stations, fun pumpkin displays, and family-friendly fall activities. Visit Houston+2Kidventure+2
  • Pumpkin Fest at Dewberry Farm — Pumpkin patches, hayrides, farm animals, games, and fall photo ops. Kidventure+1
  • Halloween at the BOOseum (Children’s Museum Houston) — Craft stations, interactive exhibits, storytelling, kid-friendly “scary” in the nicest way. Children's Museum Houston
  • “Haunted Hues” at Color Factory — An immersive art experience with decorations, photo moments, pumpkin decorating, sweets, lots of visual fun, and not much spook. Visit Houston

   

Flourless Monster Cookies

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Prep Time: 10 minutes

Bake Time: 10 minutes

Total Time: 20 min

Serving: 20 servings

Wet ingredients:

1 cup natural creamy or chunky peanut butter (only peanuts + salt)

2 tablespoon melted butter or ghee (melted coconut oil will also work)

⅔ cup packed brown sugar or coconut sugar (can also reduce to 1/2 cup with good results!)

2 eggs

1 teaspoon vanilla extract

Dry ingredients:

1 cup gluten free old fashioned rolled oats

½ teaspoon baking soda

Optional: ½ teaspoon cinnamon

For the mix ins:

¼ cup M&M’s, plus ¼ cup more for topping cookies

¼ cup dark chocolate chips

¼ cup chopped pecans or walnuts

¼ cup unsweetened shredded coconut (not the big flakes)

Directions

  1. Preheat oven to 350 degrees F. Line a large baking sheet with parchment paper.
  2. In a large bowl mix together the wet ingredients until smooth: peanut butter, melted butter/ghee, brown sugar, eggs and vanilla extract.
  3. Next stir in the oats, baking soda and cinnamon. Finally add in all of your mix-ins: M&Ms, dark chocolate chips, nuts and shredded coconut.
  4. Use a large cookie scoop to scoop rounded balls of dough onto prepared baking sheet, leaving 2 inches of space between them to spread. Add a few M&Ms on top of each dough ball. If you like fat cookies, do not flatten the dough. If you like thinner cookies, use your hands to gently flatten the tops of the dough before baking.
  5. Bake for 10-13 minutes until edges are barely golden brown. Allow cookies to sit on cookie sheet for 5-10 minutes before transferring to a wire rack to finish cooling. This is an important step. Enjoy!

More information along with nutrition info can be found at Ambitious Kitchen

   

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Watch the Full Podcast Episode with Dr. Osborn

   

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November 2025 Insights Newsletter

We're highlighting the Empower Walk & 5K Run, fueled by Autism Speaks—a signature event dedicated to improving the lives of individuals with autism.This event has evolved to include both a community walk and an exciting 5K run, but its mission remains the same: to create a more inclusive world. Every dollar raised provides vital support and drives innovative solutions.

October 2025 Insights Newsletter

Each October, organizations across the United States observe National Cybersecurity Awareness Month (NCSAM), a campaign led by the Cybersecurity & Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance (NCA). Since its launch in 2004, NCSAM has worked to highlight how everyone — individuals, businesses, and governments — has a role to play in keeping the digital world safe.

September 2025 Insights Newsletter

Verus Financial is excited to shine a charity spotlight on Ronald McDonald House Houston volunteer opportunities.

August 2025 Insights Newsletter

Verus Financial is excited to shine a charity spotlight on Avondale House during the month of August with a Save the Date for their Bingo Bash.

July 2025 Insights Newsletter

This month of July, Verus Financial Group is proud to support Autism Speaks, a leading organization dedicated to promoting understanding and acceptance of autism.

June 2025 Newsletter

June Insights - Ready for Summer!

May 2025 Newsletter

May 2025 Insights

April 2025 Newsletter

April 2025 Insights.

March 2025 Newsletter

March 2025 Newsletter

February 2025 Newsletter

February 2025 Newsletter

January 2025 Newsletter

January 2025's Newsletter

2023 Webinar Line Up

We at Verus are still continuing to host educational and interactive webinars throughout the year so you can learn from the comfort of your home! Click to see the webinar links!

Strength in Houses

The extended strength of the US housing market prompted households to withdraw $82 billion of home equity in Q1, the largest amount in 15 years. Going forward, refinancing will likely be subdued as the average mortgage borrower has already locked in an interest rate over 200 bps below current rates. We believe that record-high levels of untapped home equity may add to the sizable savings buffer that households hold.‍

Your 2022 Half-Year Planning Checklist

As 2022 draws to a half, it’s time to begin organizing your finances for the second half of the year. To help you get started, we’ve compiled together a list of key planning topics to consider. Your Verus Financial Advisor can help you rebalance, review and reset your course, if necessary, for this year and beyond.

Where are we now in the market?

The market appears to be caught in a traditional growth scare if there is anything that is scaring the markets right now it's not just happening in US it's happening broadly as well. The roller coaster continues so we're seeing yields higher, and stocks lower and why that is happening we're actually going through a period of transition where the stimulus you know the sugar rush from stimulus is wearing off.

Estate Planning 101

A good estate plan helps ensure the right people will receive the right property at the right time. When you die, your assets are subject to a number of expenses that can significantly reduce the size of your estate left to your heirs. Proper estate planning can minimize these expenses and determine how the costs that remain will be paid.

Using Taxes to Your Advantage

Tax planning is the analysis of a financial situation or plan from a tax perspective. It is the reduction of tax liability by the way of exemptions, deductions, and benefits. The purpose is to ensure tax efficiency. Tax planning includes making financial and business decisions to minimize the incidence of tax.

Protecting Your Greatest Asset

To put it in simple terms, disability insurance is insurance for your income. It allows you to protect your most valuable asset, your income, in the event you become too hurt or sick to work. There are two options: Short-term and long-term. Analyze your existing coverage to find the plan that best fits your lifestyle! It can be more affordable than you think and the benefit can be used for different things such as medical expenses, household expenses, or help with household tasks. Most people protect their home, car, phone, and identity so why not protect your income.

Protect Your Loved Ones With Life Insurance

If you were to die unexpectedly, would your spouse have enough money to cover funeral expenses and daily living expenses? Would there be enough money to pay for everything your family relies on you for, if you were suddenly not around? Would your family have to move and change their lifestyle if you were to die prematurely? If your spouse were to outlive you by 10 or 20 years or more, would they be able to make ends meet? Life insurance pays cash to your loved ones after you die, allowing them to remain financially secure.

College is Right Around the Corner

Why Start Planning Now? A child that is born now will face tuition costs that are three to four times higher than what they are now. It is never too early to start planning for your child's future. There are many ways to save for college. Some you might have heard before, some you might not have. This article easily sums up different college saving plans that you can potentially think about using.

The Basics of Investments

What is Investing? Investing is the act of committing money or capital to an endeavor with the expectation of obtaining an additional income or profit. Making your money work for you maximizes your earning potential whether or not you receive a raise, decide to work overtime, or look for a higher-paying job. There are many ways you can invest which include putting money into stocks, bonds, mutual, real estate, or starting your own business. It does not matter which method you choose for investing your money, the goal is always to put your money to work so it earns you an additional income.

Why You Should Keep Investing Even When Markets Are Down

As investors during a decline in the market, it is difficult to remember why we decided to take the risk of investing. In its best days and its worst days, the stock market draws the most attention, but there is one surefire way to keep trading worth your time: Stick it out for the good and the bad. If you plan for the long-term, don't panic. Instead, here are 3 reasons to keep investing, even in the worst of times.

What does Fed rate hike mean for the market?

The big news today is that Chairman Jerome Powell and the Federal Reserves announcing a 25 basis point hike in interest rates. Let's see how this could potentially affect the market. If we take a look back at historical data, the S&P 500 has averaged a 3.7% growth, 12-months following the first rate hike of each cycle from 1971 to 2004. 24 months after the first hike, it has seen an average of 16.3% growth and averaged 31.0% after 36 months.

August Market Summary

GLOBAL EQUITIES: Q2 earnings data kept Delta variant concerns at bay, initially reversing the S&P 500’s mid-week decline. However, despite US Q2 GDP posting above its pre-pandemic peak, it came in lower-than expected, leading the S&P 500 to end the week lower by -0.35%. Meanwhile, Chinese stocks saw significant volatility as investors grappled with Beijing’s tighter financial regulations. The MSCI China Index ended the week lower at -6.06%. In the UK, a drag in the mining sector and variant concerns left the FTSE 100 up only 0.10%.

Mega Roth IRA: What It Is And How It Can Work For You!

Roth IRAs have been a popular topic as of late. For a long time, it was an unspoken secret used by retirement planners. However, the IRS released guidance that specifically addressed both backdoors Roth IRA conversions, and the so-called Mega Roth IRA. As a result, it has gained even more traction and interest.

Where Will Your Equity Profile Be in a Year?

The market is disengaged from financial fundamentals and all reality. Remember December 2018when the market fell 20% (over three months) over a “potential” China trade war? And remember the big rally in 2019 – and you’re saying to yourself “If only I had bought back then!” Surprise! You're getting a second chance!

What can we do for you with our houston-based Financial services?

Explore the various services we employ to see how we can improve your money.

plan

Your plan is more than just money; it’s personalized for you. We are side-by-side with you every step of this process to guide and help you create a custom financial plan based on your specific goals.

Retire

Imagine a retirement plan tailored for you. Everyone has a different money situation. That’s why you deserve realistic and personalized retirement plan to support your future.

Invest

For what matters most in your future. Saving for your goals and redirect your money away from companies with harmful products, policies, and practices.

protect

You are the most important resource to the people who depend on you. Our plans  designed to help you protect your loved ones whether it’s a child, an aging parent, or even a business partner and find clarity in next steps

Business coaching

Businesses deserve the guidance of a professional who understands not only its needs, but also how the business can affect a person's personal financial situation and life goals.

Coaching

You are your most important resource. Our executive coaching is designed to help you reinvent your career, create balance at work, and find clarity in next steps.